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It's a huge blow to Shell's strategy of partnering with beloved brands, to clean up its dirty image as an Arctic oil driller, and a huge victory for everyone who supported the campaign. The environmental group’s latest campaign targets Lego’s partnership with the oil company, which Greenpeace says has included 16 million Shell-branded Lego toys being sold or given away at gas Following a Greenpeace campaign that used Lego’s tiny plastic figures and bricks to mock Shell and its oil-drilling plans in the Arctic, Lego said Oct. 8 that it would “not renew the co-promotion contract with Shell.” Greenpeace, an international environmentalist group, is continuing with its campaign against a co-promotion deal between Shell and LEGO. E-mail: media@LEGO.com Please note that only media requests will receive a response. For consumer enquiries: please contact consumer service directly.

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But are environmentalists really just going for the soft targets? Happy Lego polar bears, huskies and Inuits are enjoying a pristine Lego Arctic landscape when a monstrous drilling team appears and shatters the ice. Greenpeace launched its latest campaign against Arctic drilling earlier this week by attacking Lego’s Shell Gas Station sets. ‘Shell is very obviously using Lego as a way to increase their 2015-10-15 · On July 2014, Greenpeace launched a global campaign to protest against Shell’s plans to drill for oil in the Arctic, and urged the toy company LEGO to end its long-running relationship with the company. A non-profit environmental organization, Greenpeace has been campaigning to save the Arctic for a number of years. Through its “Ken dumps Barbie” campaign, Greenpeace was able to “force” Mattel to avoid using controversial packaging sources at that time (mainly Asia Pulp and Paper).

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2014-10-10 Environmental campaign group Greenpeace launched a global campaign against Danish toy company Lego over its advertising partnership with Shell on Tuesday. The campaign group has requested Lego stop making toys with Shell’s logo on, suggesting the partnership is contradictory of Lego’s attitude towards the conservation of the environment. In particular, Greenpeace is encouraging protests Greenpeace is attacking the beloved children’s toy company LEGO for partnering with the oil company Royal Dutch Shell to put their logo on the company’s plastic building blocks. Greenpeace is targeting LEGO’s partnership with Shell as part of the group’s anti-Arctic drilling campaign.

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Greenpeace, the leading environmental advocacy group, launched a social-media-heavy campaign in June against major toy industry players Mattel, Hasbro, Disney and Lego for sourcing packaging materials from endangered Indonesian rainforests through Many of the tactics used in Greenpeace’s campaign against LEGO followed guerilla marketing principles. While traditional guerilla marketing campaigns aimed at selling products focus on the element of surprise and unconventional techniques, Greenpeace’s campaign style could be more closely compared to guerilla warfare, composed of a series of ambushes and sabotages (Creative Guerrilla Marketing, 2015). With the new policy already in the works, Lego was able to respond quickly to the Greenpeace campaign by announcing its new policy early. The new policy aims to reduce total packaging, use as much recycled materials as possible and use only Forest Stewardship Council sources for the needed virgin fiber, and will be implemented in the near future.

It deems the association ‘a collusion in the 2014-10-09 Lego ends Shell partnership following Greenpeace campaign 9 October 2014, source edie newsroom Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group. Five Greenpeace campaigns against companies: Lego, Barbie and Shell Following Greenpeace's latest campaign against Lego, a look at five of its most high profi the Guardian Save Comment 2014-10-17 The Lego Group was swift to defend its brand against the Greenpeace effort.
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E-mail: media@LEGO.com Please note that only media requests will receive a response. For consumer enquiries: please contact consumer service directly. For enquiries about business opportunities, charity, case projects, ideas, etc. LEGO is not the first company to struggle against a fossil fuel industry.

Datormagazin har Bulge och Campaigns of Napoeon. Amigaversionen Lego och upptäckte att man inte sak- PATTON VS ROMMEL. A group ofplaintiffs in a separate antitrust lawsuit against US Airwaysfiled a brief world as it is in Lego land, but that's not to say we don't have preconceptions of Cool site goodluck :) cash advance cutler bay Greenpeace Russia campaign  The last time they won a series it was the 1979 World Series against the Orioles. a court in the northern cityof Murmansk, Greenpeace and Russian media said.
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It deems the association ‘a collusion in the If you sign up we’ll keep you updated about our campaigns and other ways you can help, by email, post, phone and text. We promise that we’ll never sell or swap your details and you can opt out at any time - check our privacy policy. And if you don’t want us to phone you, please tick this box. Jul 8, 2014 This morning, Greenpeace published an animated campaign video that uses LEGO's toys to show an idyllic arctic scene which then gets  Oct 9, 2014 Environmental campaign group Greenpeace has protested about the oil giant's plans to drill in the Arctic and targeted Lego with a YouTube video  Oct 9, 2014 Amid the campaign, Lego said it would continue the relationship and urged Greenpeace to deal directly with Shell about its allegations. But in a  Jun 1, 2020 Greenpeace Save the Arctic campaign – LEGO and Shell Greenpeace has had environmental issues at the core of its mission since it was  This case study focuses on Greenpeace UK's campaign against Lego's partnership with Shell and the “Everything is NOT Awesome”video, which within three  Oct 9, 2014 After an intense three-month campaign by Greenpeace that included the most viral video in its history, LEGO announced that it is ending its  Oct 9, 2014 Greenpeace is claiming victory today after its high profile campaigning efforts led to Lego pulling out of a $110 million marketing contract with  Oct 17, 2014 Greenpeace's campaign to push Lego to dissociate itself from Shell is not a morality contest. It is a political effort by an environmentalist group  Oct 9, 2014 "The Greenpeace campaign uses the Lego brand to target Shell.